If you’re planning to showcase the effectiveness of your services and products at events and trade shows, you should consider using retractable banners as the primary promotional material for your business. The retractable banners are undoubtedly one of the most important promotional tools a business owner should carry to their trade shows, but why the popularity of the retractable banners is growing amongst both small and large business owners?
In short words, they serve as an effective and affordable form of advertising. You can place them in the high foot traffic areas where people will be able to see them easily. The retractable banners will undoubtedly help you improve the visibility of your brand message. Due to their superb benefits, you should include retractable banners in your marketing campaign.
However, just like outdoor signage and other forms of traditional marketing methods, you need to focus on the designing process of the banners. You need to determine the right such as colors, patterns, images, and graphics to enhance the visibility of the retractable banners. Not to mention, you also need to determine the amount of information to include. This way the banners will impact the purchasing decision of the customers. Here are some retractable banners designing tips you need to know.
Make Sure Your Business Logo Is Placed at the Top
This is perhaps the most important retractable banner design top you need to remember. The logo of your company is important. People will recognize your business instantly after looking at the logo. Therefore, you need to ensure that you’re placing the logo at the top of the banner. As per Tailor Brands, business logo will create positive first impression.
Placing the logo strategically will help you increase brand awareness. Most viewers will look at the top of the retractable banners first. When your business logo is included there, they will be able to know to whom the banner belongs. After you’ve captured their attention with the business logo, you need to write the primary promotional message at the eye level.
Consider Using High-Quality Images
Do you know why most business owners cannot leverage the proper benefits even after they purchase a high-quality retractable banner? This is because they overlook the importance of including high-quality images. The images are one of the most essential components of retractable banners.
If you’re planning to use any type of promotional or non-promotional image on your banners, you need to ensure they are saved as CMYK. Additionally, make sure the resolution is set to 300 pixels per inch.
Don’t Underestimate the Importance of Colors
Colors are the only thing that will help your business stand apart from your competitors in trade shows. However, you cannot just randomly choose the over-exposed colors. You need to take proper precautions. The colors you choose should work together without causing any visual clutter. Additionally, the colors also need to complement your business logo properly.
To supper your company logo, you should determine the impact of the background color on your potential viewers and clients. If you don’t know which color scheme will work best, consider using Adobe Color CC.
These are the retractable banner designing tips you should know. Do you want the best retractable banners? Consider contacting us today.