How much do you want to grow your blog? How about increasing engagement by 50% in just six months? How does that sound? Sounds pretty good right? In this article, we will discuss how to improve blog engagement and grow your reach.
- Post usually with images, as people like to see what they are reading about
- Use relevant links in the post so readers know where you found this information
- Provide a call to action for reader to take next step or get more of something (book recommendation)
- Write catchy headlines that will catch attention; use power words and proofreading software if needed!
- Use hashtags to reach a broader audience. Use different ones depending on what platform you are using (Twitter has quite a few)
- Post photos of food or interesting things that could be related to your post topic so it can go viral more easily!
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Keep Your Blog Simple
The first thing you need to do is keep it simple. This doesn’t mean creating a bland or boring blog. It means don’t overcomplicate things for the reader with too many images, videos, animations and other “bells and whistles.” You should focus on getting your message across in an effective way without overwhelming the user with unnecessary content.
Create A Telling Headline
After creating a simple layout for your blog, the next thing you need to do is create a telling headline. How does this help your blog? The tell-tale headline helps with search engine optimization and increases the likelihood of people clicking on your article, which will gain more exposure for it.
How does this help your blog?
The tell-tale headline helps with search engine optimization and increases the likelihood of people clicking on your article, which will gain more exposure for it.
Be consistent by posting at least one or two times a week (if not more).
Get feedback on your posts by asking friends and family to read them. How does this help? You will get a fresh perspective on how the post is presented, what might need improvement or if anything should be added (or subtracted) from it.
Think about SEO
Think about SEO when creating posts to improve rankings on search engine results pages (SERPs). After all, the more people who click through and read your article means you will see an increase in blog engagement.
Use social media platforms
Use social media platforms like Facebook, Twitter and LinkedIn to promote your blog posts. How does this help? It will increase the reach of your post because you’ll find more people who are interested in what you have to say and it’s a great way for others to see that you’re an authority on the subject.
Engage with other bloggers
Engage with other bloggers by commenting, sharing their articles or liking them on social media platforms. How does this help? You will see an increase in blog engagement by creating a network of people who may be interested in what you have to say and vice versa, which increases the reach of your posts as well.
Share articles that are similar or related to yours on social media platforms like LinkedIn, Facebook and Twitter. How does this help? You will gain exposure to a different audience and it is an excellent way for other bloggers who are just starting out, or those with less of a following, to get their posts exposed.
You can increase blog engagement by writing content that is easily shareable and making your posts visual. How?
If you want followers who stay interested and engaged over time, make sure there is an incentive for them to return. How? Offer something exclusive only available through newsletter signup such as early access, freebies or sneak peeks at upcoming content. This will keep subscribers coming back for more.