Dentistry is a rewarding career. It can change people’s lives and improve their smiles. Since so many of your patients will be new, you’ll need patient referrals or new advertising techniques to acquire new patients. A marketing company can help you get more exposure and bring in fresh faces for your practice. Here are some tips for you to pick the right marketing company.
Verify the Company’s Credibility and Experience
Spending money to promote your dental practice and ending up anywhere from minimal to no positive results is something you don’t want to happen. Make sure you check the company’s credibility so that you can hire a trusted Dental Marketing service provider.
Also, the more their experience, the better the results you get. Yes, a marketing company that has experience working with people like you will be able to understand your vision better than a random startup that’s yet to build its reputation.
Find A Company That Specializes In Your Area
No two dental practices are the same. Since every patient is unique, you’ll need a truly custom marketing campaign. When looking for a marketing partner, make sure they can cater to your specific needs and implement new strategies on an ongoing basis.
A specialist will also spend more time building long-term relationships with their customers than generalists that may change jobs or move onto new companies in just a matter of months.
Ask For Testimonials And Customer References
Not only should you consider Yelp reviews, but you should ask for customer references as well! This way, you can contact past customers and hear about their experience first-hand, so there are no surprises once they begin working together.
Prioritize Genuine Communication
When you decide to hire a dental marketing company, you need to pick someone who communicates with you genuinely. This way, you can get maximum transparency into what they do to help you achieve your dental clinic’s marketing goals and the results their efforts bring.
If you can get in touch with someone who’s previously worked with the company, ask these questions. Do they schedule meetings regularly to give you updates? Do they attend these meetings or come up with excuses to cancel them? Do they sort out technical issues at the earliest? Do they have a specific resource or team to handle your project?
It’s an extra perk if you can find a service provider who offers 24/7 support.
Review Pricing And Services
Make sure you know exactly what to expect when it comes to the cost of their services. Some marketing companies offer very low prices, but they end up charging extra for everything along the way, making costs skyrocket in the long term. Other times, some firms charge too much, which can be a waste of your budget.
Be clear on what is included and make sure there are no hidden fees or charges once they work together! There are various types of plans available for you to choose from, so make sure to review them all before you decide on how to proceed with your new partner.
Ask For References Or Ask Them To Do An Actual Marketing Campaign For You
Once they have proven themselves as a reputable company, ask them to run a marketing campaign for your practice. If you like what they do, it’s time to enter into an official partnership!
Be Wary Of Bogus Marketing Agencies
The internet has been filled with many fly-by-night websites that promise to help practices with SEO, social media management, and more. Unfortunately, most of them are completely bogus. You should carefully review any agency you consider working with as many will offer “free consultations” but only if they have the chance to pitch their services first.
If you see a company offering SEO services for less than $5000 a month or a social media management plan for less than $500 a month, it’s probably too good to be true! Also, be wary if they don’t ask about your business because this is another sign that something may not be right.
In conclusion, a dental marketing company can help you increase your exposure and cost-effectively boost your patient numbers. When searching for a new partner to help you grow, make sure to keep the seven tips listed above in mind!
