Small businesses are the backbone of today’s economy. In terms of number, they make up 99.7% of all employer firms in the United States. How do small businesses thrive? How can you help them survive and be competitive? The answer lies in a strong online presence.
How can you create content that is relevant?
The key to success for any small business boils down to doing the best possible job of marketing. How do you go about this task in today’s digital environment? There are many ways, but here are 12 tips worth considering:
Invest some time into finding out where your target market spends their online time and develop a strategy accordingly. The amount of effort put forth up front will be rewarded later on when it comes to generating ROI (Return On Investment).
Create engaging content
Creating or curating engaging content with rich media images, videos or live video streaming help communicate your message more effectively than dry text alone! Add an established domain name if needed as these too add credibility and trustworthiness which is paramount in our online world.
Allocate a budget for SEO
Allocate a budget for SEO and social media campaigns to help with search engine rankings and boost exposure! How much you invest will depend on the size of your small business, but it’s worth considering how this digital marketing strategy can be incorporated into any ongoing or upcoming long-term goals/plans. It never hurts to have an expert consult because they know what works well from previous experience!
Keep up with popular trends
Keep up with trends that are popular as these provide opportunities for creativity when developing content strategies (e.g., interactive infographics). How do people like their information delivered? Consider podcasts, video series or live streaming options all of which allow engagement by enabling comments at the same time content is being viewed.
Choose your content
Consider what kind of content is best suited to your social media channels and invest accordingly! How much does a post cost? How many likes or shares can you get with the money spent? Is it worth spending more for a better return on investment or are you looking for something cheap that will be quick but not necessarily effective in terms of generating ROI (Return On Investment)? There’s no one size fits all answer, it depends on who your audience is, how they like their information delivered and where/how deeply they’re willing to engage.
Develop long form content strategies
Invest wisely by focusing time into developing long form content strategies that provide value beyond just having an online presence which includes blog posts, articles, video series and podcasting as well. How do you know if it’s worth the investment of time? Consider how much traffic your website gets and then calculate what percentage is coming from social media. How engaged are people when they visit your site? How often do they return to see new posts, articles or videos that have been published since their last visit? What does this say about the ROI (Return On Investment)?
Establish a budget
Establish a budget in advance for content marketing campaigns because these can take weeks or months to come together depending on scope of project. If you don’t set aside the appropriate amount of financial resources before starting, will there be enough left over after completion to promote/advertise campaigns through other channels such as paid search engine ads (PPC) which helps with visibility? How much time do you have to invest? How are your competitors doing when it comes to content marketing and SEO (Search Engine Optimization)?
You won’t see a sudden spike in traffic or sales overnight because of online presence alone but by taking the steps outlined here, there should be an increase over time. The key is consistency: if you want to grow, then keep going, don’t stop!
For more tips to elevate your online presence in small businesses, visit https://alanajwashington.com/.