Social media channels offer a great way to grow your brand and reach a wide range of customers across different geographies. You will be amazed to learn that as per YouTube statistics, over 500 hours of videos are uploaded on YouTube every minute. More than 59% of executives prefer to watch videos than read texts.
Over the past decade, social media channels have evolved to provide much more than just a digital connection. Video content is omnipresent on social media channels and users find it more informative than the alternative content mediums. Video-based social media platforms such as YouTube are highly popular among people. It is also the second-largest search engine platform.
Growing a brand using social media channels is highly effective as the majority of the audience use some of the other social media platforms. Brands have to research their target audience and post relevant content on the targeted social media channels to tap into their potential market. The growing popularity of YouTube as a social media channel and a search engine has made it the go-to option for brands to reach the right audience.
Why should YouTube be your go-to choice?
YouTube is the largest video-based search engine platform in the contemporary world and the growing popularity of videos has contributed significantly to this development. The search engine optimized videos on YouTube also helps to drastically increase the organic traffic on the websites. You can also take knowledge from this how to create a YouTube channel for your business to grow your brand in the digital era.
Creating a YouTube channel
Here’s a step by step approach to creating a YouTube channel for growing your brand.
1. Sign in to a Google account or create a new account for your brand
Google is the parent company for YouTube. To create a YouTube channel, you need to have a Google account. The first step to creating YouTube channels on YouTube starts with signing into a Google account. Alternatively, you can always create a new account for your brand on Google. A new account will help to keep everything related to your brand in one place and you won’t have to worry about mixing your account details with your business. One doesn’t necessarily need to put the business name while creating a new Google account as YouTube provides you with an option to use a business name.
2. Set up your business channel’s name
The next step in the process of creating a YouTube channel for your brand is to visit the YouTube homepage. This is the best guide for how to make a YouTube video. You can customize aspects like your channel’s icon on the homepage. The avatar icon is present on the right corner of your screen. All you need to do is click on the ‘my channel’ option in the drop-down menu. You will be prompted to a new window where you will have to enter details such as first name, last name. YouTube allows you to choose a business or product name for your channel. If you are not looking to create a personal brand, it is advisable to use your business name to create the channel and gain recognition as a brand. This will help to create a YouTube channel of your choice.
3. Enter the details of your YouTube business account
Now that you have created a YouTube channel with your brand’s name, it is time to fine-tune your channel that will help you attract more viewers and also optimize it for search engine platforms. The first step to fine-tuning your channel starts with customizing your channel’s link. When you click on the ‘customize channel’ link, you will be redirected to a page that will ask you to fill in some relevant details. You will have to enter the required details to customize your channel’s link.
4. Setup channel icon and aesthetics
Setting up the aesthetics of your channel is important since YouTube is a video-based platform and people are attracted to what pleases their eyes. You need to create a channel icon that resembles your brand and makes viewers relate more to your business. It is very similar to uploading your brand’s icon on platforms like Facebook and Instagram. Some important dimensions related to YouTube images are as follows.
· Channel icons recommended dimensions: 800 * 800 pixels, displays: 98 * 98 pixels
· Channel banner’s recommended dimensions: 2560 * 1440 pixels, for mobile and web without logo cropping: 1546 * 423 pixels.
The dimensions mentioned above are relatively large so you need to be mindful of the image resolutions that you will be using. You must use high-resolution images so that they don’t appear blurry. You can make video with professional tool to create high-resolution images for the YouTube channel’s banner and icons. Many video editing tools also offer a wide range of ready-to-go templates that can be easily used for YouTube. Before you upload your images on YouTube, you will be shown a preview with a cropping option. This is to ensure that you get everything you need for your displays.
5. Create a compelling channel description
The about section on your YouTube channel can be one of your best assets to promote your brand and offerings. It provides you with a great option to create a robust first impression and also help you to redirect your prospects on other websites and channels. You need to keep your channel’s about section straight to the point. It should contain a mission statement and a welcome message. It is also advisable to keep a ‘Call to Action’ phrase which can induce viewers to take the desired actions. It is also recommended to add a business email contact in your bio in addition to links to important social media profiles and channels.
6. The setup featured channels and activity
All social media networks including YouTube offer you an option to build a community. Being an active participant in the community requires you to follow other channels, liking other videos and promote the same. It gives you a chance to let your viewers and followers know that you are actively involved in your industry. To show your love to fellow creators on YouTube, you can also highlight featured channels.
If you are not looking up to uploading content frequently on your channels you must indulge in these activities. You can try highlighting industry leaders and influencers in your niche but it is not advisable to highlight your direct competitors. You should also refrain from highlighting controversial content or those that are irrelevant from your brand’s point of view.
Optimizing your YouTube channel
Once you have created the YouTube channels for your brand and worked on the essential elements, you should think about optimizing your channel. Optimizing your channels will help you increase your traffic and views in the long run. Here are a few tips that can help in optimizing your YouTube channel and uploading quality videos to gain maximum traffic and views.
1. Add a trailer for your channel
The first step in optimizing your YouTube channel starts with adding a channel trailer. A trailer will help you introduce your channel to your viewers which will shape their expectations from your YouTube channel. Trailer videos for YouTube channels are usually a minute long and act as a supplement for the about section on the page. You can easily use an online video editor to create a catchy trailer for your YouTube channel. Always remember that first impressions are important and you must leverage them to your advantage.
2. Fine-tune the details of every video
Every time you upload a new video on your channel, you have the chance to boost your subscriber count and views on it. Creating the right type of content consistently that also resonates with your audience can help to grow your channel. However, some key elements can give you a kickstart on YouTube. It is important to add relevant keywords and phrases in your titles and descriptions. You should also focus on creating custom captions and transcripts that can boost your SEO. You can also tag your videos to make them appear in relevant search results. This will help to increase the organic reach of your channel.
3. Work on your thumbnails
Most people often ignore the minor details that play an important role in optimizing videos on YouTube. Thumbnails are among such essentials that you need to work on. As per YouTube reports, it was found that over 90% of the best performing videos have a custom thumbnail. YouTube always auto generates a few thumbnails from your videos. However, to gain maximum user attention and view you must take your time to create custom thumbnails for YouTube. The recommended size for custom thumbnails on YouTube is 1280 * 720 pixels. You must verify your YouTube account before uploading a custom thumbnail.
The above-mentioned tips will help you easily create YouTube channels for your business and upload quality videos to increase views and grow your brand’s presence.