Crypto-currency Promotion has been around for a while and is still going strong. With Bitcoin being the most common, you might have seen them as payment options on businesses such as Overstock or CheapAir. You might have even invested in one, but what can you do now to help promote this growing trend?
That’s where we come in! In this blog post, we’ll provide 10 steps that will help you build your Crypto Web3 promotional strategy and leverage business opportunities through basic marketing techniques.
Step 1: Get Started
As the popularity of Bitcoin increases, you’ll start to notice more traffic on your website from potential users. In addition, more and more crypto-related companies are starting to incorporate crypto functionality into their products.
Even if your business isn’t directly involved in crypto, you will still want to include a Crypto Web3 element on your website. The best way is to use a service such as Bitpay or Coinbase Commerce for accepting digital currencies and then converting them into the preferred currency of your store.
Step 2: Leverage Community
Begin with the tried-and-true method of creating a Facebook page, Twitter account, and YouTube channel. By doing so, you’ll be able to interact directly with your existing customers and potential customers through these platforms.
You can also use this time to slowly expand your social media circles by creating accounts for each platform. This will come in handy for when you start to spread the word about your new business by engaging users in groups or forums.
Step 3: Target Your Message
If you plan on growing your community on Facebook or Twitter, remember to actively engage them by answering questions, interacting with other users and posting relevant content.
Most crypto users are on Reddit and it’s becoming more and more popular each day. If you already have a decent following on Reddit, you can create an account for your website and utilize existing subreddits to spread the word about your business.
If you don’t have a presence on Reddit, then we recommend that you start off slowly by creating a user profile for commenting and posting. You can also upvote posts of interest in order to create content discovery through the platform’s algorithms.
If this initial step is successful, then you can begin posting articles from other websites in order to fuel the discussion creation process. Guest posting sites are here.
Step 4: Reward Your Community
In order to attract new users, you’ll need to focus on what they’re looking for. This means providing them with a reason to come back to your website and interact with your content.
By providing a well-written blog post, articles, videos and infographics that contribute value to their community, you can help boost the traffic of your website.
Step 5: Promote Promote Promote
Create a simple sales page for your business that contains the main points about it and how it helped people’s lives in the past. You can also include a short introduction about yourself or testimonials from satisfied customers.
The goal of this sales page is to provide people with a reason to convert from a visitor into a lead, so it’s important that you make every point count.
Promoting your website can be done in two ways: SEO campaigns and PPC campaigns. SEO campaigns are very effective if you want organic growth, but they may take a while to kick in. On the other hand, PPC (pay per click) campaigns are more popular because they allow for instant traffic growth at the cost of being slightly more expensive.
Step 6: Work Hard
You’ve made it through all the hard work. You want people to come to your website and buy something now, right?
But how can you do that? The answer is simple: advertise. Use Google AdWords, Facebook Ads and Twitter Ads to promote your website through manual backlinks.
Keep in mind that these ads will only be seen by the right audience and if you’re targeting the right keywords, then people will quickly see your ad. But getting traffic isn’t the goal; it’s converting visitors into real users who actually purchase something from you.
Step 7: Create a New Brand Image
One of the most effective ways of demonstrating that you offer high quality products or services is through photos.
Social Media profiles can be enhanced with high-quality images and videos. This will help you stand out from your competitors.
Why would a user choose your product over another? Because you’ve shown them what they’re missing out on by not choosing your website or service.
Step 8: Remember SEO
SEO (search engine optimization) will be the bridge between you and your customers, so it should never be forgotten! Research keywords that provide value to your existing customers and potential customers and incorporate these into all of your content.
Step 9: Use Email Marketing
Don’t forget about email marketing. Whether your target audience is internal or external, you should still be able to develop a relationship through email. If you’re already running an email list, then channel the information about your new business to them by sending them regular emails about new products, sales and offers.
You can also use this simple list for market research surveys related to Bitcoin. This will allow you to gain more insight into their needs and preferences in order to provide better customer service and meet their expectations.
Step 10: Have Small Promotions
Don’t forget that every time someone leaves your website they’ll see some of your content on other websites. You can also promote your account on Reddit, Twitter, Facebook, and other social media platforms.
The ultimate goal of this type of promotion is to create awareness about your business and attract new customers to your website.
