When we hear the phrase “business and tech,” what comes to mind? Is it two groups that are working together to make something happen or is it a group of people who are at odds with each other? There is no black and white answer. It all depends on the perspective you take, but one thing is for sure business owners can’t ignore technology if they want to stay competitive in today’s economy. In this information technology blog post, we will explore how businesses benefit from using new technologies like social media marketing and mobile apps.
The old way of marketing is over
Businesses used to be able to just put up a billboard or run an ad on TV and people would come pouring in the door, but these days, it’s a whole different story. With social media sites like Facebook reaching more than 500 million users worldwide each month (and growing fast), businesses need to get savvy with their online presence if they want any hope for success.
If you’re not there already, your competitors are probably doing everything they can to steal your customers from under you so why shouldn’t YOU do what it takes? By adapting new technology that lets them reach out into this virtual sphere of influence and communicate with potential clients on a personal level, businesses can get an edge on the competition.
Mobile apps – Another big part of marketing
Mobile apps are another big part of marketing today, and it’s easy to see why with smartphones being used more than any other device for many different purposes (including searching), businesses that don’t have their own mobile app may not be reaching as wide a customer base as they could if they did.
There is no doubt that new technology has changed the way we do business in every industry out there; but will it work? We think it will!
Benefit from new technologies
Businesses benefit from using new technologies like social media marketing and mobile apps because these days people find information about companies online before making decisions about where to buy products or services. Business owners need to stay competitive by adopting new technology that lets them reach out into this virtual sphere of influence and communicate with potential clients on a personal level.
Businesses have always been on the forefront of technological innovation, but as technology advances and becomes more prevalent in our daily lives, businesses are finding themselves at a crossroads. They need to integrate new technologies into their workflows while not overlooking the customer experience or sacrificing time-tested business practices that have helped them succeed for so long.
With digital transformation fast becoming a necessity rather than an option, bridging these two worlds is now top-of-mind for many businesses. “The way people live their everyday life has changed dramatically over recent years,” says Alexey Andreev, Chief Digital Officer of Fragment . “The way we communicate with colleagues has changed; the way we consume data and news has changed; our shopping habits have changed.”
We all know that business owners need to stay competitive by adapting new technologies like social media marketing and mobile apps in order to tap into this virtual sphere of influence where people find information about companies online before making decisions about where they’ll buy products or services.